Ajay Devgn's Dhamaal 4 is on track to surpass Welcome to the Jungle's lifetime box office collection, with a strong performance in its second week. The film, directed by Indra Kumar and produced by T-Series Films, has already collected a substantial amount of Rs. 128.50 crore in just 12 days. This impressive start suggests a potential end-run towards the Rs. 150 crore mark, with some even predicting a higher target of Rs. 160 crore. The film's success is notable, especially considering the recent talk of franchise fatigue in Bollywood. Dhamaal 4 joins a select group of 'Clean HIT' films this year, including Border 2, Dhurandhar: The Revenge, and Bhooth Bangla. These films have successfully navigated the competitive market, showcasing the enduring appeal of the franchise model. The film's strong performance is further highlighted by its day-wise box office collections, which show a steady increase from its opening day. The second Tuesday saw a 15% spike in collections compared to the previous day, indicating a healthy audience engagement. This positive trend is expected to continue, especially with the absence of major competition until Spider-Man: Brand New Day's release. However, the film's success also raises questions about the impact of competition and the role of franchise fatigue in the industry. While Dhamaal 4 has managed to stand out, the industry's overall performance remains a concern. The film's success is a testament to the power of a well-executed franchise, but it also underscores the need for innovation and fresh content to sustain the industry's growth. As the film continues its theatrical run, the industry will be watching closely to see if it can maintain its momentum and surpass the Rs. 150 crore mark, and potentially reach the higher target of Rs. 160 crore.
